BONUS: The New Mainstream Podcast with Mario Carrasco

In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair.This bonus episode comes from The New Mainstream Podcast with Mario Carrasco, Co-Founder of ThinkNow. Brands are under real pressure to say where they stand on social, political, and environmental issues, and the ground keeps moving underneath them. Consumer behavior has shifted, and so has what people expect from the companies they buy from.Neil and Mario get into what that means for purpose-driven brands trying to stay credible in a polarized moment, and how advocacy work holds up when the cultural context won't sit still.Links & ResourcesThe New Mainstream Podcast: http://www.newmainstreampodcast.comThinkNow: https://thinknow.comMario Carrasco's LinkedIn: https://www.linkedin.com/in/marioxcarrasco LooseGrip: https://loosegrip.netNeil's LinkedIn: https://www.linkedin.com/in/neilcallanan/• • The GRASP Impact Framework: https://www.graspyourimpact.com