BONUS: Can Marketing Save the Planet with Michelle Carvill & Gemma Butler

In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair. This one's from Can Marketing Save the Planet? Where Neil makes the case that values-led brands hold their impact work to a lower standard than their sales numbers—and that purpose and performance feed each other rather than compete.He walks through the GRASP Framework, which sorts content goals into discover, engage, and convert before anyone opens a dashboard (and away from misleading glamour metrics.)Links & ResourcesCan Marketing Save the Planet? (Original episode): https://www.canmarketingsavetheplanet.com/podcasts/episode-123-data-driven-insights-for-purpose-driven-marketing-neil-callanan-loose-grip LooseGrip: https://loosegrip.netMichelle Carvill's LinkedIn: https://www.linkedin.com/in/michellecarvill/Gemma Butler's LinkedIn: https://www.linkedin.com/in/butlergemma/ Neil's LinkedIn: https://www.linkedin.com/in/neilcallanan/The GRASP Impact Framework: https://www.graspyourimpact.comThe GRASP Your Impact Podcast: https://graspyourimpact.com/podcast/