BONUS: The Business Case for Good with Lauren Scott (The Resilience Report)

As we prep Season 2, we're sharing conversations where host Neil Callanan took the guest chair. This episode comes from The Resilience Report, where Neil joins host Lauren Scott to dig into the gap between caring about impact and being able to prove it. He walks through what actually happens to most ESG reports: thousands of hours in, a collective exhale when it ships, and almost no one checking whether it worked—and makes the case for treating impact content as always-on storytelling rather than an annual sprint.Neil breaks down the two mistakes he sees most (too many data points, too many dashboards), why he pushes clients to demote views and page views in favor of consumption metrics, and how the HiPPO problem quietly pulls teams back toward big meaningless numbers. He also shares the "halo effect" study with a longtime client—tracking what a high-engagement values post does to the traditional post that follows it.Links & ResourcesThe Resilience Report: https://www.theresiliencereport.caLauren Scott's LinkedIn: https://www.linkedin.com/in/laurenscott514/LooseGrip: https://loosegrip.netThe GRASP Impact Framework: https://www.graspyourimpact.comNeil's LinkedIn: https://www.linkedin.com/in/neilcallanan/Mentioned in this episode:IM ABLE Foundation: https://imablefoundation.orgMeasureCamp: https://measurecamp.orgIron Viz (Tableau): https://www.tableau.com/community/iron-vizTraction / EOS: https://www.eosworldwide.comStefan Sagmeister, "The power of time off" (TED): https://www.ted.com/talks/stefan_sagmeister_the_power_of_time_offPatagonia Worn Wear: https://www.patagonia.com/worn-wear/