90. Should I Put My Podcast on YouTube? with Ashley DiBiase

Ashley DiBiase has built something many podcasters struggle to achieve: a show that has lasted for more than 200 episodes. As the host of Right Here in Mass and owner of the marketing agency Dash of Social, Ashley shares the systems and strategies that have helped her sustain her podcast, from batch recording and building a bank of episodes to her start-to-finish production process. We talk about how she lands guests, why she invites potential guests to pitch themselves through her website, and the intentional thought she puts into featuring businesses and voices from across Massachusetts. Ashley also shares why video and YouTube are becoming increasingly important for podcasters, the editing tools she recommends, and the numbers she actually looks at when measuring the success of her show. We wrap up with a more personal conversation about homemade granola, running, books and a TV recommendation you’ll want to add to your list. We Cover:Why batch recording and maintaining a bank of episodes can make podcasting more manageableHow she attracts guests and uses her website to encourage inbound guest pitchesWhy video and YouTube are becoming increasingly important for podcast growth and discoverabilityEditing and production tools Ashley recommends, including DescriptWhy download numbers aren't the only metric Ashley uses to measure podcast successThe importance of website traffic, engagement and building a community around your podcastAshley's homemade granola recipe, favorite books, love of running and current TV recommendation Links & Resources: Descript - Podcast Video + Audio Editing Tool: https://www.descript.com/?redirect=false Ashley's Granola Recipe: https://cookieandkate.com/healthy-granola-recipe/ Listen to Ashley’s Podcast: https://massachusettsbusinessnetwork.com/podcast/ Dash of Social Marketing Agency: https://dashofsocial.com/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064