The Key Cultural Differences European Businesses Must Know…

About this episode

In this episode of TRANSATLANTIC TITANS, host Manny Schoenhuber sits down with Annette van der Feltz, intercultural communication coach and consultant, founder of Dutch American Connection and The American Culture Code. ____________________ 00:00 Welcome to TRANSATLANTIC TITANS 00:45 From the Netherlands to New York: Annette’s story 02:30 The two kinds of expats and why only one group thrives 04:20 Dutch American Connection and The American Culture Code 05:00 Why US culture is the most underestimated market entry risk 07:30 Are Americans fake? Enthusiasm as a business signal 09:20 Time is money: why the American clock runs faster 10:50 Sell me this pen: how pitching works in the US 13:30 Where intercultural support fits into a market entry plan 15:20 How American history shaped American law and personal freedom 20:30 When companies finally call, and what it has already cost them 22:20 The CEO dinner that ended a VP of Sales relationship 25:20 The title change that unlocked a US acquisition 26:50 Status symbols, cars and hierarchy in American business 28:30 How the transatlantic zeitgeist has shifted since 2007 32:00 Making the business case for intercultural investment 34:30 Local hires versus sending someone from European headquarters 38:00 Oktoberfest, King’s Day and cultural exchange in both directions 41:30 Do not rush the tulip fields: relationship time is business time 44:00 A success story: building the best of both cultures 49:50 The Core Four: challenges, lessons, outlook and success factors 58:20 Rapid Fire 01:02:00 Culture shocks and Americanized habits 01:06:30 What American companies can learn from Europe 01:09:40 How to connect with Annette 01:10:40 Fail forward: first attempt in learning ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗡𝗡𝗘𝗧𝗧𝗘 🔗 LinkedIn: https://www.linkedin.com/in/annette-van-der-feltz/ 🌐 Website: https://www.dutchamericanconnection.com/ 🌐 Website: https://www.theamericanculturecode.com/ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.