AI in Sales Leadership: Where the Hell Do I Start?

Most sales leaders know AI is changing how teams sell. The ones falling behind aren't short on ambition - they're short on a starting point. Research shows sales reps spend 75-80% of their time on admin rather than selling, and AI is the fastest route to flipping that ratio. The three highest-impact places to start are prospect research, personalised outreach, and call analysis.📥 Download the Modern Revenue Leader's Sales Coaching Manual: https://bit.ly/3QTbqsJTom Ridley is a Sales Coach at MySalesCoach with deep expertise in sales leadership transformation, AI-enabled performance, and GTM strategy. Richard Smith is Head of Growth at MySalesCoach and brings a practitioner's honest perspective on where most sales teams actually are with AI adoption.In this episode, host Ollie Whitfield sits with them to discuss the three AI use cases sales leaders should prioritise right now - and exactly how to start. You'll learn:Why 71% of employers now prioritise AI skills over experience - and what that means for your teamHow sales reps are spending 75-80% of their time on admin, and how AI closes that gapHow to use Perplexity for prospect research that used to take 15-20 minutes per accountHow to build a personalised outreach engine using tools like Reggie.ai, Tuesday, or ChatGPT projectsWhy call transcripts are the most underused data asset in most sales teamsHow to use call transcripts to build meeting prep slides in under a minuteHow to pull prospect language from call transcripts and turn it into your best prospecting messagingTom Ridley is a Sales Coach at MySalesCoach specialising in sales leadership transformation, AI-enabled performance, and GTM strategy. He works with B2B sales leaders across SaaS and technology businesses to build high-performing teams and coaching cultures that scale. Connect with Tom Ridley on LinkedIn 🔗Rich Smith is Head of Growth at MySalesCoach and an experienced B2B sales leader who posts daily on LinkedIn about sales, leadership, and what's actually working in modern selling. Connect with Rich Smith on LinkedIn 🔗Surviving Sales Leadership sessions help sales leaders tackle their biggest sales challenges in short, focused bursts - we aim to get most episodes done in 30 minutes or less. New episodes every two weeks. Subscribe so you don't miss one. Watch this on Youtube here: https://youtu.be/SCXTO5V0H3EBrought to you by MySalesCoach.Follow MySalesCoach on LinkedIn