Ten Engineers Tried to Break the Concierge. Nobody Did

An event concierge that took a thousand lunch orders in ten seconds, has never once searched Google, and still hasn't been cracked by ten engineers who tried.Jordan Kaye is founder of Analog Events, a 10-year-old experiential agency working with brands like Netflix, Olaplex, and iHeartRadio, and founder of Agent Analog, a text-based concierge platform for event attendees launched earlier this year. The conversation covers how Agent Analog handles everything from schedule questions to catering logistics, why the team deliberately built it to stay inside a closed ecosystem, and how client use cases have expanded well past its original design. What You'll LearnGuest experience as the product: Analog Events was built around hospitality-first thinking from day one, carried over from Jordan's background in PR and marketing.Text beats the event app: Attendees already live in their text messages during a conference, so meeting them there removes friction that dedicated event apps often add.Speed changes what's possible: Agent Analog can process an entire conference's lunch order in about ten seconds, turning a logistical bottleneck into a non-issue.A closed ecosystem builds trust: The platform never searches the open web, so when ten engineers tried to break it at a tech event, none of them succeeded.Escalation matters as much as automation: When a request goes beyond the platform's scope, such as a genuine emergency, it hands off immediately to a live human on the organizer's team.Sentiment data beats the post-event survey: Real-time complaints about room temperature or lunch options let organizers fix problems the same day instead of learning about them in a survey nobody fills out.The product expanded past its original use case: Clients are now using it for speaker management across 250 speakers and staff communication for a 1,000-person festival crew.International reach requires channel flexibility: Supporting WhatsApp alongside SMS was necessary for events like Cannes Lions, since attendees can't be assumed to have any one app installed.Time-Stamped Highlights(00:00) Jordan's path from PR to experiential events(00:00) A decade of Analog Events and its corporate-only client roster(00:00) The Halsey Halloween parties, before "Instagrammable" was a word(00:00) Launching Agent Analog: the text-based concierge(00:00) Built old-school, powered by AI in the background(00:00) A thousand lunch orders in ten seconds(00:00) The 11 o'clock witching hour and dietary questions(00:00) Ten engineers try to break the agent(00:00) When the agent hits its limit, it says so(00:00) Real-time sentiment versus the post-event survey(00:00) Cannes Lions, international attendees, and building WhatsApp support(00:00) Where Agent Analog draws the line: no registration(00:00) Unexpected use cases: speaker management, festival staff, swag orders(00:00) Jordan's closing thoughts on where event tech is headedGuest bio Jordan Kaye is the founder of Analog Events, a corporate-focused experiential agency celebrating its tenth anniversary this year, with clients including Netflix, Olaplex, Bravo, and iHeartRadio. Earlier this year, Jordan launched Agent Analog, a text-based concierge platform for event attendees, speakers, and staff. LinkedIn: linkedin.com/in/jordankaye About the Podcast Eventapalooza goes behind the scenes of live events with the producers, technologists, and organizers building them, brought to listeners by E3 Webcasting.Host bio Tim Arthur is a film and video production professional with more than 20 years of experience producing video around the globe. He brings a background spanning marketing, technology, production, and event coordination to every project he approaches.