Limited by budget in Google Ads is not the problem most people think it is. When you see it in your status column, Google is telling you that you are leaving conversions on the table at your current…
Google Ads conversion tracking for phone calls and lead forms, start to finish. In episode 31 I build all four conversion actions on a WordPress site using Google Tag Manager: a lead form, calls from…
Negative keywords are the best way to optimize your Google Ads campaigns. In episode 30 I cover how to find negative keyword ideas, how to add them at the account, campaign, and ad group level, and…
Google Ads assets, formerly ad extensions, are the parts of your ad that show up around your headlines and descriptions. In episode 29 I go through every asset type one by one, what each does, which I…
Responsive search ads are the only search ad type you can build in Google Ads now, so getting them right matters more than ever. In episode 28 I walk through a real responsive search ad inside a…
Google Ads AI Max in 2026 is out of beta and living inside your standard search campaigns, and it's essentially a fusion of Dynamic Search Ads and broad match technology that uses your own website…
PPC competitive analysis tools in 2026 can tell you what your competitors are bidding on, spending, and running for ad copy, but the truth is you don't need an expensive paid tool to do most of it.…
What's up everyone. This is episode 25 of the Surfside PPC podcast, and today it's a Performance Max tutorial. I walk through a real PMax campaign I was running as a test, show you exactly what it did…
*Join Surfside PPC Premium To Get Access To Our Marketing Courses & Community : https://surfsideppc.com/a/members/community/ **Get 2 Free Google Ads Training Videos:…
*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course **Join Surfside PPC Premium For $5/Month:…
