Why Your Entry-Level Offer Doesn't Sell | Businessing

Your entry-level offer isn't selling, and the reason is sitting right there on your own price sheet. You built the cheap package because it was supposed to be the easy yes. Instead it reads like a sample, and the client who actually needs you can tell they're only getting a fraction of what you do. Today: why the intro offer fails, why plain information is worth close to nothing now, and how to let people test drive your best work instead of your smallest work. Plus the Idea Slam mailbag on telling your own story, ChatGPT claiming a billion dollars in ad sales, and why August is the hardest month of the year for small business. Businessing is the daily show where small business owners get answers. Every weekday at 11am Central. It's Your Dream, Don't Grow It Alone®. In this episode:00:00 - The entry-level offer nobody is buying02:09 - Why your cheapest package makes people suspicious03:28 - Clients know they're only getting a fraction of you04:09 - Selling information is not good enough anymore04:38 - Vitamin or painkiller, which one are you selling05:23 - Stop promoting your intro offer06:10 - Let people test drive your best package instead07:47 - Homework, audit your offer sheet today09:57 - Sponsor, Forever Media11:02 - Idea Slam mailbag, I can't turn my process into a story11:56 - Why experts are the worst at telling their own story13:36 - The CRM I built and never thought to mention14:24 - Two ways to catch yourself doing great work15:40 - The Oracle skill that finds my stories for me17:15 - AI story, ChatGPT says it hit a billion in ad sales19:56 - A 3X return on AI ad spend, and why I'm skeptical21:01 - Sponsor, Minuteman Press of Brookfield22:18 - Why August is the hardest month in small business26:12 - Why September is the best month of the year28:24 - Conference referral offer and what's on tomorrow Resources mentioned:SBOC26 Conference: https://event.smallbusinesscommunity.com/26conferenceGrab an Idea Slam spot: https://event.smallbusinesscommunity.com/idea-slam-pat-millerMinuteman Press of Brookfield: https://minutemanpressbrookfield.comForever Media, Jamar Jones and team 🎙️ Watch on YouTube: https://www.youtube.com/@BusinessingShow?sub_confirmation=1🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109🌐 Listen anywhere: https://businessing.captivate.fm/listen📬 Fridays Off Newsletter: https://fridaysoffnewsletter.com👥 Small Business Owners Community: https://smallbusinesscommunity.com #SmallBusiness #Entrepreneurship #PatMiller #Pricing #OfferStrategy #AIforBusiness