Bethany goes on a rant, once again. Because why are we letting people tell us what we are and are not capable of? Listen up: when someone tells you that you can't build your food business - that it's…
What's the most expensive ingredient in your food business? It's not your flour, your fuel, or your market fees... it's your time. And most owners aren't accounting for it. In this episode, Bethany…
AI logos can be tempting... they are fun to make and kinda cool. BUT - you probably don't want to actually USE one. If you do, this episode is about why that might be working against you (and it has…
What Email Marketing Actually Is (It's Not Your Gmail) If you've been keeping a spreadsheet of customer emails and BCC-ing everyone when you have something to announce - this episode is for you. And…
Everybody's talking about AI. But there's one thing I haven't heard anybody say yet, and it's been living in my head for weeks... so now we're gonna talk about it. Every time technology is supposed to…
You're working harder than you ever have. So why does it feel like your business isn't actually going anywhere? In this episode, Bethany breaks down one of the most invisible but devastating traps…
If someone searches for what you sell in your area right now - would you come up? In this episode we're talking about why being findable online is one of the most important things you can do for your…
If the thought of email marketing makes you feel a little gross inside, this episode is for you. The good news? If you're worried about being annoying to your customers, that's actually proof you…
Are you coming home from market day with more food than you left with? You're not alone. And it's probably not your food that's the problem. In this episode, we're breaking down the 4 real reasons…
Welcome to On Your Terms: Marketing Local Food! I'm Bethany Archer - former six-figure digital business owner turned cottage baker - and I'm here to teach you the digital marketing strategies that…
