FutureCast 0011 - Victoria Mariscal: If It Doesn't Work, Baby, Pivot

Victoria Mariscal is a founder, agency owner, and the host of Minding Her Own Business — a podcast and community for multi-hyphenate women navigating their careers, business, and everything in between. She runs an agency that embeds into businesses to handle operations and digital marketing, with a recent pivot into AI-enabled services. Through Minding Her Own Business, she leads networking events, webinars, and education initiatives focused on helping women adopt AI — a space where women statistically lag 50% behind their male counterparts. We get into: why her team renamed Claude "Claudia" and retired ChatGPT to side piece status, working with her long-time designer and building AI into their workflows, the gap between living in a tech echo chamber and watching your family still use Google search etc., teaching a 24-year-old to use Higgsfield and watching her surpass you in a week, why she makes her team spend two hours a week learning something new and then present it. Find Victoria:Website: victoriamariscal.comLinkedIn: linkedin.com/in/victoria-m-mariscalInstagram: instagram.com/_mindingherownbusinessMinding Her Own Business | Podcast + community for multi-hyphenate women Tools Mentioned:Claude / Claude Code / Cowork — Victoria's primary AI stack ("Claudia")Whisper / Super Whisper — voice-to-textHiggsfield — AI image generation and animationOpus AI — video clip cutting and virality predictionRiverside — podcast recording platform People & Concepts Mentioned:Myosin.xyz — decentralized marketing network, AI-Enabled Marketer communitySkool — online community platformMaven — education platform where Victoria teachesThe 50% AI adoption gap for women — stat Victoria cited on slower female adoption of AI tools