AI & SEO for Builders: How Home Buyers Find and Choose Builders in 2026

In this episode, we’re sharing the audio from a recent live webinar: AI & SEO for Builders: How Home Buyers Find and Choose Builders in 2026. Search is evolving quickly. Today’s home buyers aren’t just using Google — they’re turning to AI tools like ChatGPT and AI-powered search experiences to research builders, compare options, and decide who they trust before ever visiting a website or stepping into a model home. During this webinar, Mary Anglade, Founder of Builder Lead Marketing, breaks down what these changes mean specifically for modular home builders, manufacturers, custom builders, and developers — and what practical steps you should be taking right now. Inside this session, you’ll learn: • How AI is changing buyer behavior • Why traditional SEO alone is no longer enough • The difference between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) • How well-executed SEO strengthens your visibility in AI-driven search • Clear, actionable strategies to improve authority, visibility, and lead generation If you want to understand how home buyers are finding and choosing builders in 2026 — and how to position your company to show up — this episode will give you clarity and direction. To watch the full webinar with slides and visuals, visit our YouTube channel at Builder Lead Marketing.