The Role of Digital Signage in Modern Spaces

In this episode of the Connected Design Podcast, host Rob Stott speaks with Todd Katcher, Chief Product Officer for Zoney Digital Signage and Digital Dealership System, about how digital signage can do much more than put content on a screen. Todd explains how signage should be designed around the customer journey, from car dealership service lanes and lounges to restaurants, casinos, lobbies, and large-scale experiential installations.The conversation explores the balance between attention and distraction, the importance of infrastructure planning, how content strategy changes by location, and why communication between owners, designers, architects, integrators, and technology partners is essential to a successful deployment.