Product design lessons every DTC founder should know with Henrik Johansson

Even a great factory can't fix bad product design. In this episode, Izzy Rosenzweig talks to Henrik Johansson, Co-Founder and President of Gembah, to discuss what it takes to prepare a product for manufacturing. Henrik shares how thoughtful product development, technical documentation, and early collaboration with manufacturers help brands avoid costly mistakes and bring better products to market.  If you're launching a physical product, this episode provides a blueprint for getting product development right before production starts. In this episode, you'll learn:What founders can do before manufacturing to set their products up for success How prototypes should be used throughout the product development processHow to structure factory relationships so you own your product designHighlights(00:00) Meet Henrik Johansson(05:04) What is a good tech pack?(09:03) Sampling problems aren't about bad factories(11:37) The factory conversation brands skip(16:54) Factories should be partners, not vendors(20:05) Where AI can't be trusted with tech packs (23:58) How to spot your next product Resources:Izzy’s LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/Henrik's LinkedIn: https://www.linkedin.com/in/hjohansson/ Gembah’s LinkedIn: https://www.linkedin.com/company/gembah-inc/ Gembah's website: https://gembah.com/