More and more, marketing strategy is led by data. This episode questions whether that data is pointing CMOs in the wrong direction. Dr. Ayesha Taylor-Camara brings a research-led perspective on how…
We've all seen the content marketing videos on YouTube; more content, different channels, more distribution. Advice on marketing strategy focuses on output. But for many teams, that hasn't translated…
Most senior marketers reach a point where their role changes. Execution matters less, and influence matters more. But influence isn't taught to most of us in university. You can have experience and…
Most marketing teams don't have a talent problem; they have a decision-making problem. In this episode of A Mind for Marketing, I'm joined by Aysha Haynes, co-CEO of Flock Associates, a consultancy…
Most transformation strategies fail because they focus on messaging rather than behaviour. In this episode, Christina Moore speaks with former Direct Line CMO Mark Evans about what it actually takes…
Who remembers your last campaign? No one?! That's the problem. In this episode, I speak with Paddy Gilmore, founder of HumourScope®, about why humour isn't a creative risk, it's a commercial…
If you're not measuring trust, you're missing what actually drives revenue. In this episode of A Mind for Marketing, Christina Moore speaks with social media strategist Katy Howell (Immediate Future)…
Imagine walking up to someone you've never met and immediately asking them for money. That's how a lot of marketing works today. In this episode of A Mind for Marketing, Christina Moore speaks with…
What does it take to create a charity campaign that truly changes minds? In this episode of A Mind for Marketing, Christina Moore speaks to communications consultant Vishnee Sauntoo about the strategy…
Katie Martell shares what makes a strong presenter/influencer for a brand, and why alignment is non-negotiable in B2B partnerships. In this episode of A Mind for Marketing, I'm joined by Katie…
