How a London Train Driver Became One of Wine’s Freshest Voices Online (ft. Dante McDermott Catena & Manny Mireku)

How do you go from driving trains in London to becoming one of the freshest voices in the wine world on social media? In this episode, we are joined by Manny, the creator behind @mannydoeswine, to talk about his journey and how he’s breaking down the barriers of "snobbery" in the industry through social media. Manny shares how a temporary job at Majestic by "accident" sparked a curiosity that led him to educate thousands during lockdown through virtual tastings. We discuss the importance of making wine accessible, the rise of the No/Low alcohol movement in the UK, and why short-form content is key to engage younger consumers.