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Podcast Episode

What It Really Takes to Start a Watch Brand w/ Tom of Abinger Watches Ep. 19

Time Well Spent··15 July 2026·51 min

About this episode

In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Tom, the founder of Abinger Watches. We chat about the incredibly challenging process of starting a watch brand from the ground up, how Tom took a design first approach in making his watches, and what's next for the brand.  Abinger Instagram: https://www.instagram.com/abingerwatches/ Abinger Watches: https://www.abingerwatches.com/ Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en Relevant Links:Hands-On Abinger Nimrod Review: https://wornandwound.com/review/hands-on-the-abinger-nimrod/ Final Recommendations: Angels in Time: https://music.apple.com/au/album/angel-in-real-time/1478307245 Outlast (Netflix): https://www.netflix.com/title/81225308 Timestamps:0:00 — Intro1:04 — Wrist Check4:37 — Christopher Ward Talk7:30 — Getting Into Watches14:26 — Finding the Brand Idea18:49 — Two Years of Design Work20:32 — Startup Costs and Reality24:40 — Pre-Orders and Shipping32:26 — What’s Next39:43 — Tool Watch vs Dress Watch42:09 — Meaning of “Nimrod”46:45 — Where to Find the Brand47:05 — Final Recommendation