Trafford Watch Co., Starting A Brand, Building It, And Whats Next Ep. 17

In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Nathan Trafford of Trafford Watch Co.. We chat about starting a microbrand watch company, how Nathan made his way from the very start, advice for new brands, and the pitfalls of Ai in the watch industry.  Trafford Instagram: https://www.instagram.com/traffordwatchco/?hl=en Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en Final Recommendations: Fujifilm X100VI: https://amzn.to/44aBAu5 Teddy X Kevin Microbrand Shark Tank 1: https://youtu.be/B_SsFDGhJps?si=Y4YvYKn3Qhw8A-ka Teddy X Kevin Microbrand Shark Tank 2: https://youtu.be/E2xQbL0Ahl0?si=p14Jf7xisR8ja9Kj  Timestamps:00:00 Introduction1:25 Wrist Check2:30 The Brand Journey5:20 Design & Storytelling13:00 The First Crossroads15:30 Community & Networking20:40 The Evolution of Design26:30 Growth & New Models30:50 Using Ai37:30 Where to start47:40 The Game53:00 Final Recommendations