Agent-Led Growth: Your Next User Isn't Human

Bob and Lindsey explore the evolution of LG terms, the impact of ELG and ALG, AEO strategies, influence and manipulation in ALG, agent-generated content, the future of agent-led commerce, and the establishment of guardrails for agents. They also explore the dynamics of PLG and enterprise, and the concept of Schrodinger's Product Market Fit in a rapidly moving market.Chapters00:00 The Evolution of LG Terms09:19 Answer Engine Optimization (AEO)25:27 Agent-Generated Content32:24 Establishing Guardrails for Agents37:27 The Headless Frontier49:01 PLG and Enterprise Dynamics54:42 Schrodinger's Product Market Fit