How To Turn Checkout Pages Into A Customer Acquisition Channel: Jack Davies on Affiliate Marketing, Retail Media and Post-Purchase Monetisation

Can ecommerce brands turn their checkout confirmation page into a high-performing customer acquisition and monetisation channel?In this episode of Marketing Over Milkshakes, we sit down with Jack Davies, Head of Partnerships at Sovendus, to unpack the fast-growing world of affiliate marketing, checkout monetisation, retail media, post-purchase rewards and performance-based brand partnerships.If you are looking to unlock the internet’s fastest growing marketing channel, connect with the team at RevWise https://revwise.com/In this episode: How Sovendus helps ecommerce brands, retailers and DTC businesses monetise unused post-purchase real estate through checkout rewards, customer offers and performance-based brand partnerships.Why the checkout confirmation page is one of the most overlooked revenue opportunities in ecommerce, affiliate marketing and retail media.How post-purchase rewards generate incremental revenue after transaction, without disrupting checkout journeys or damaging conversion rates.Why rewards-based activations sits at the intersection of affiliate marketing, retail media, customer acquisition, on-site monetisation and performance partnerships.How brands like Trainline, Just Eat, HelloFresh and Freddie’s Flowers use checkout offers to drive new customer acquisition.Why affiliate marketing is moving beyond last-click attribution into creator affiliates, influencer marketing, CSS, commerce content, first-party data and measurable ecommerce growth. Key Moments: 0:00 – Jack Davies on affiliate marketing, checkout monetisation and new customer tracking8:27 – Introducing Jack Davies, Head of Partnerships at Sovendus10:54 – How post-purchase rewards work12:31 – How ecommerce brands monetise checkout pages and drive customer acquisition13:39 – Trainline, app integrations and checkout pages as performance media17:04 – Why brands are moving away from discounting, voucher codes and cashback18:48 – Gift-with-purchase, subscriptions and lifetime value in affiliate marketing20:14 – Checkout impressions, RPM and why post-purchase monetisation can outperform programmatic ads21:48 – Why checkout monetisation can become pure bottom-line profit for retailers23:25 – Closed-loop voucher offers, single-use URLs and fraud prevention31:32 – Why affiliate managers struggle to sell checkout monetisation internally39:21 – Retail media, relevance and matching offers to customer behaviour40:49 – How quickly brands can see results from checkout rewards44:24 – Brand safety, blacklists and controlling where offers appear51:20 – Incrementality, new customer tracking and why affiliate attribution is misunderstood58:06 – The reputation problem in affiliate marketing and why the industry needs better debate1:01:02 – Should influencer marketing, creator affiliates and CSS sit inside affiliate?1:10:10 – First-party tracking, affiliate networks and the future of affiliate technology1:22:17 – How affiliate marketing has changed over the last decade1:35:17 – The biggest opportunity most ecommerce brands are missing: checkout monetisation