Episode 9:Elliott L. Ferguson II President/CEO Destination DC

In Episode 9 of Love2Lead, Al and Aaron are joined by Elliott L. Ferguson II, President and CEO of Destination DC, for a conversation on leadership, representation, and the future of the destination marketing industry. Elliott reflects on his leadership journey, the need for greater diversity across DMO leadership, and the importance of creating stronger pathways for the next generation of industry leaders. He also discusses how tourism can drive economic opportunity, strengthen communities, and help destinations tell more inclusive stories. Throughout the episode, Elliott shares thoughtful perspective on leading with intention, mentoring others, and using leadership to open doors. Thanks to our sponsors: PCMA, Longwoods International, Tourism Economics, and SearchWide Global.