Startup Growth Before Cash

A growing pipeline does not always mean customer cash has reached the business. In this City Shift Finance episode, Josh examines the period between a commercial win and collection, showing how implementation, sales compensation, support, and capacity can create a financing requirement before liquidity appears. The discussion follows the timing of bookings, receivables, delivery work, and operating commitments, and explains why a strong commercial story can coincide with a tighter cash position. It also considers the overlap created when new capacity is added before earlier customer groups have converted into collected cash. Learn more at cityshiftfinance.com.