Caroline Prak, Creator and AI workflow architect at…

About this episode

Caroline Prak is a former Communications leader at Friends of the Earth and Oxfam, and creator of https://understories.io. The Understories tool she created (after joining the MIT’s Sustainable AI Program) evaluates messaging against peer-reviewed research studies, scores it across eight evidence-based criteria and suggests revisions while also flagging ethical risks. The goal of the tool is to help us realise the power of using the 70:30 hope to doom ratio in our climate comms. Caroline talks to Tom Clark about why she thinks: Climate communication could do much better at cutting through the noise Why it’s hard to connect the dots between communications science and our day-to-day work pressures How AI could maybe help us do better? Caroline talks to Tom Clark about why she thinks: Climate communication could do much better at cutting through the noise Why it’s hard to connect the dots between communications science and our day-to-day work pressures How AI could maybe help us do better? Join Caroline and Tom as they take a deep dive on her “contrarian bet” that merging AI with climate and nature comms is a necessary strategy for saving the planet. Recommended book: "Hope in the Dark" by Rebecca Solnit - https://canongate.co.uk/books/46-hope-in-the-dark-untold-histories-wild-possibilities/ Follow Caroline at: https://www.linkedin.com/in/carolineprak/ Additional Notes: Understories.io The Case of the Century / L'Affaire du Siècle - laffairedusiecle.net Oxfam Davos Inequality Report - https://www.oxfam.org.uk/get-involved/campaign-with-oxfam/fight-inequality/oxfams-global-inequality-report/ MIT Sustainable AI Program - https://climateproject.mit.edu/events/sustainable-ai The 89% Project - https://89percent.org/ The Long Reads Interview with Rebecca Solnit (4 March 2026) - https://longreads.com/2026/03/04/questionnaire-rebecca-solnit/ Justiça Ambiental! - https://justica-ambiental.org/ Anabela Lemos - https://en.wikipedia.org/wiki/Anabela_Lemos Don’t Look Up - https://www.netflix.com/title/81252357 Maibach et al. (2015), "Do Americans Understand That Global Warming Is Harmful to Human Health?", Annals of Global Health - Released: 2 June 2026 Run time: 60 minutes Listen on: Spotify | Apple Podcasts | YouTube