Why Nykaa Is Betting ₹32 Crore on Aminu’s Science-Backed Skincare | Fynd Out with Ragini

Special Note: Apparently, this episode aged better than our skincare, so it deserved a comeback! We recorded Aminu’s story on 31st August 2024, long before the Nykaa acquisition. Now that the deal is official, we had to bring this one back from the archives.Back then, you knew us as Behind Closed Doors. A lot has changed since, including our name, and today we’re Fynd Out with Ragini.So, let’s rewind to where it all began.We sat down with Prachi Bhandari and Aman Mohunta, Co-founders of Aminu, a science-backed premium skincare brand from India that chose the harder route: building its own lab, spending nearly two years on R&D, and formulating products from scratch instead of simply following what was already trending in beauty.And this conversation feels even more relevant today. Nykaa has approved the acquisition of a 51% stake in Aminu for up to ₹32 crore, making this episode a rare look into how a bootstrapped D2C skincare brand in India built real product credibility before becoming part of a larger premium beauty story.Key insights include why Aminu products are expensive, how Prachi and Aman built a science-backed skincare brand without chasing trends, why skin is an organ that needs support and not aggressive scrubbing, how microplastics in skincare became a serious formulation challenge, why influencer marketing in beauty needs honesty, and why healthy aging is a better philosophy than anti-aging.Whether you are building a D2C skincare brand in India, looking for clean beauty products, trying to understand skincare formulation, or simply want to know what actually goes into science-backed skincare, this episode is essential commerce intelligence.Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders, brand builders and consumer businesses shaping the future of retail, beauty, commerce and consumer intelligence in India._____________Time Stamps:(00:00) In This Video(01:35) Why We Brought This Episode Back(02:41) Prachi and Aman from Aminu(09:13) Aminu’s Origin Story(15:02) Meaning of ‘Aminu’(17:18) Acid in Skincare(20:27) Aminu’s First Product(25:16) Understanding Our Skin(26:46) Distribution Strategy(29:10) Beta Test and Customer Feedback(33:40) Influencer and Celebrity Marketing(35:14) Taking the Big Step(37:26) Raising FundsCatch the entire series on our YouTube channel – new episodes every Saturday!_____________Links:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/ Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd AminuWebsite: https://www.aminu.life/ LinkedIn: https://www.linkedin.com/company/aminulife/ Instagram: https://www.instagram.com/aminu.life/ Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/ Instagram: https://www.instagram.com/raginnivarma/ FyndLinkedIn: https://www.linkedin.com/company/fynd-shopsense/ Instagram: https://www.instagram.com/gofynd/