Why Adults Are Driving the Toy Industry | Fynd Out with Ragini

Did you know India is quietly becoming one of the world’s most important toy manufacturing and export hubs? Nilay Verma from Hasbro India reveals how Made in India toys are taking over global markets and why adults are becoming one of the fastest-growing segments of toy buyers.In this episode of Fynd Out with Ragini, we sit down with Nilay Verma, Country Head - India & South East Asia, Hasbro, to unpack the multi-billion dollar realities of the Indian toy industry. From the rise of the “Kidult” — adults buying premium collectibles, board games for adults, action figures and fandom-led toys as expressions of identity to how quick commerce India has completely bypassed traditional convenience stores, this conversation covers the retail trends reshaping the toy market in India.Key insights include why India is still missing out on 50% of global toy trends, how e-commerce distribution has democratized access for brands, how toy manufacturing in India is evolving, and what the future holds for Made in India toys, Monopoly board game, Nerf, Play-Doh, Transformers toys, quick commerce, toy retail, and consumer behavior. Whether you're an entrepreneur, investor, retail professional, or building in the consumer commerce space, this is essential commerce intelligence.Time Stamps:(00:00) In This Video (02:07) Nilay’s Favourite Toy (03:05) Hasbro India (03:56) Indian Manufacturers (04:58) Safety Standards for Toys (06:21) Online vs Offline (08:13) Quick Commerce in India (09:46) Kidults in the Toy Industry (11:57) Young Adults (12:45) Monopoly Experience Center in London (13:46) Consumer Profile (14:45) Brand Community Building (16:40) Hasbro’s Best-Selling Product (17:14) Different Versions of Monopoly (18:35) Monopoly in 5 Indian Languages (20:48) Quick Commerce Insights on Toys (21:49) Nerf and Super Soakers (23:53) Play Holi with Nerf (24:28) Festival-Wise Campaigns (26:04) Strategy to Meet Demand (27:08) Metrics to Look For This Festive Season (29:36) Role of Movies in Toys (30:46) Most Important Metric for a Business (32:03) Gen Z Wanting to Be Screen-Free (35:02) AI and Game Masters (35:59) Top Category in Toys (37:34) Rapid Fire with Nilay (39:58) Play-Doh (41:15) Cracking Distribution in India (43:03) Future of the Toy Industry in India (44:20) Closing & Thank You Links:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/  Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd  HasbroWebsite: https://shop.hasbro.com/en-in LinkedIn: https://www.linkedin.com/company/hasbro/ Instagram: https://www.instagram.com/hasbroindia/ Nilay VermaLinkedIn: https://www.linkedin.com/in/nilay-verma-a5115213/ Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/ Instagram: https://www.instagram.com/raginnivarma/ FyndLinkedIn: https://www.linkedin.com/company/fynd-shopsense/ Instagram: https://www.instagram.com/gofynd/