How Jaipur Kurti Used Celebrity Marketing to Build a ₹100Cr Offline Business | Fynd Out With Ragini

Most D2C founders chase reach. Anuj Mundhra, Founder & MD of Jaipur Kurti chased cash flow. The result is a ₹100Cr brand that has never needed a single VC cheque.In this episode of Fynd Out With Ragini, we sit down with Anuj Mundhra, the Kurti King of India, to decode how he went from being a fabric salesman in Kalbadevi to building one of India's top women's kurta brands, why he listed on the stock exchange instead of raising VC capital, and what the real D2C playbook looks like when cash flow is your only investor.He also reveals how Jaipur Kurti became India's first brand to introduce plus size at no extra cost, why he bet on Madhuri Dixit as their brand ambassador to crack offline retail, and why he believes most D2C brands chasing reach are sitting on a ticking time bomb.Key insights include the 20-60-20 inventory split between core, seasonal and trending that keeps Jaipur Kurti profitable, why cash flow visibility every single day is the only metric that matters in fashion retail, how AI is being used to predict trends and reduce dead inventory, and what Gen Z actually demands from Indian fashion brands in 2026.Whether you are building a D2C brand, managing fashion retail, or trying to understand how Indian women's wear brands scale profitably, this episode is essential commerce intelligence.Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India._____________Time Stamps:(00:00) - In this Video(01:35) - From Salesman to Kurti King(02:42) - Real Lessons to Start D2C(04:50) - Pricing Without Killing Quality(06:23) - The Brand Labelling Scam(08:00) - Finding Official Jaipur Kurti(10:09) - Why Jaipur Kurti Removed COD(11:19) - Best Marketplace for Fashion Brands(12:26) - Staying Ahead of D2C Competitors(13:34) - 3 Analytics Insights for Founders(14:56) - Right Inventory Turnaround for Fashion(16:28) - The 20-60-20 Category Split(17:02) - Reading Indian Fashion Trends Early(17:45) - Listing Instead of Raising VC(19:39) - How Fast to Expand Offline(20:24) - Right Way to Launch in India(21:55) - Are Experiential Stores Worth It(22:34) - Winning Gen Z Without Burning Ads(24:09) - Meta vs Google Ads for Fashion(25:08) - Jaipur Kurti Luxe and Amaiva(26:13) - New Category Launch Announcement(27:05) - When to Expand Your Category(29:46) - What Gen Z Wants From Fashion(30:47) - Best Marketing Channel for ROI(31:36) - Why Madhuri Dixit Was the Right Bet(33:10) - Heritage Craftsmanship vs Trends(33:48) - Why Jaipur Kurti Outsourced Manufacturing(34:38) - Making Size Inclusivity Profitable(36:33) - Sustainable vs Profitable D2C Brand(40:24) - Rapid Fire with Anuj Mundhra(42:29) - Biggest Myth About D2C Playbook(43:39) - Closing and Thank YouCatch the entire series on our YouTube channel – new episodes every Saturday!_____________Links:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/  Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd  Jaipur KurtiWebsite: https://jaipurkurti.com/ LinkedIn: https://www.linkedin.com/company/jaipur-kurti-official/ Instagram: https://www.instagram.com/jaipurkurti/ Anuj MundhraLinkedIn: https://www.linkedin.com/in/anuj-mundhra-a967b835/ Instagram: https://www.instagram.com/anuj.mundhra/ Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/ Instagram: https://www.instagram.com/raginnivarma/ FyndLinkedIn: https://www.linkedin.com/company/fynd-shopsense/ Instagram: https://www.instagram.com/gofynd/