How AI, Creators & Quick Commerce Are Reshaping Every…

About this episode

In this episode of Fynd Out With Ragini, we sit down with Roma Datta Chobey, Managing Director of Connected Consumer Commerce at Google India, to decode the findings of Google and Deloitte's landmark report, The $250 Billion Commerce Frontier, and what it means for every brand, founder, and creator building in India right now.Read the full report here: https://www.deloitte.com/content/dam/assets-zone1/in/en/docs/industries/consumer/2026/in-consumer-future-of-commerce-report-final.pdfWe go deep into how AI is fundamentally changing the way Indians search and discover products, why creators are set to influence 30% of all retail spend by 2030, and how 60 million consumers beyond India's metros are digitally active but still not transacting and what brands must do to convert them. From agentic commerce and virtual try-ons to live commerce, quick commerce, and the rise of tier two India, Roma breaks down the four forces, Inspired, Intelligent, Instant, and Immersive, that will add $100 billion to India's commerce growth by 2030.This episode is a masterclass in Commerce Intelligence, understanding how Google sees the future of shopping in India, and why the brands that start building for AI, creators, and unified commerce today will own the next decade.Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders, builders, and industry leaders shaping the future of retail, commerce, and consumer intelligence in India.Time Stamps:(00:00) Precap(01:49) Introduction(03:50) Google × Deloitte Report(04:41) Insight for Brands(06:16) Google Lens Searches(07:12) How to Rank First on Google(11:06) Festive Season Trend for Brands(13:22) YouTube Shopping Affiliate Program(14:10) AI & Immersive Experiences(15:05) Inspired Commerce(16:16) Oreo Pongal Campaign(18:13) Creators Influencing Purchase(22:36) GlamAR by Fynd(22:50) Is Virtual Try-On Gimmicky?(25:45) Unified Commerce(29:55) Experiences & Experiential Stores(31:05) Quick Commerce(33:02) Brand Strategy for Tier 2(36:11) The 4 "I's" & What Investors Should Bet On(37:22) Conversational & Live Commerce(40:09) Agentic Commerce(42:58) Rapid Fire with Roma(44:44) Must-Watch for Brands(45:31) 3 Things Brands Should Do Now(46:27) Closing & Thank YouCatch the entire series on our YouTube channel – new episodes every Saturday!Links:Podcast Review Form: https://bit.ly/4tOBbJ2 Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/ Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd Roma Datta ChobeyLinkedIn: https://www.linkedin.com/in/roma-datta-chobey-8474bb31/ Website: https://www.google.com/ Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/ Instagram: https://www.instagram.com/raginnivarma/ FyndWebsite: https://www.fynd.com/ LinkedIn: https://www.linkedin.com/company/fynd-shopsense/ Instagram: https://www.instagram.com/gofynd/