Are You Eating Chemicals In Your Masala | Fynd Out With Ragini

Do you actually know what is inside your masala, dosa batter, chutney or “healthy” snack?In this episode of Fynd Out With Ragini, we sit down with Dr. Prithwi, Co-founder & CEO of Khetika, to decode the uncomfortable truth about food adulteration in India and why clean food brands can no longer ask consumers to blindly trust them.From spice adulteration, masala adulteration, marble powder, dyes, poor-quality raw materials, high-heat grinding and preservatives to QR-code traceability, single-origin spices, stone-ground masalas, preservative-free dosa batter, fresh chutneys and healthy Indian snacks, this conversation is a deep dive into what it really takes to build a clean label food brand in India.Key insights include why Khetika built its own manufacturing plants, how they source directly from farmers, why they created SAATHI farmer centres, how they are solving for purity, taste and shelf life, and why Dr. Prithwi believes the future of food in India will be built on proof, traceability and trust.Whether you are building a D2C food brand in India, looking for pure spices, clean label food, preservative-free food, dosa batter, fresh chutneys, healthy snacks, or trying to understand how India’s food supply chain, quick commerce and consumer behaviour are changing, this episode is essential commerce intelligence.Don’t forget to like, comment and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, food, consumer brands and consumer intelligence in India.Time Stamps:(00:00) In This Video (01:42) Why Khetika Started (03:53) Food Adulteration in India (05:51) Masala Ban Outside India (08:41) Why Single-Origin Spices Matter (09:58) Major Problem for Indian Farmers (12:28) SAATHI Farmer Centres & Direct Sourcing (13:08) Smell Test on Fynd Out with Ragini (14:14) Stone-Ground Spices & Low-Temperature Grinding (14:49) First INS-Free Healthy Snack Brand (15:50) Failures and Learnings (18:03) Non-Negotiable Metric as a Founder (19:46) IPO Incoming for Khetika (20:25) Preservative-Free Food & Shelf-Life Challenges (24:03) Indian Spices as Medicines (27:13) Exclusive on Fynd Out with Ragini (29:03) Bringing Back Indian Traditions in Food (32:00) Rapid Fire with Dr. Prithwi (36:21) Top 3 Mistakes on Quick Commerce (38:00) Future of Clean Food in IndiaCatch the entire series on our YouTube channel – new episodes every Saturday!_____________Links:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/  Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd  KhetikaWebsite: https://www.khetika.com/ LinkedIn: https://www.linkedin.com/company/eatkhetika/ Instagram: https://www.instagram.com/eatkhetika Dr. Prithwi SinghLinkedIn: https://www.linkedin.com/in/dr-prithwi-singh/ Instagram: https://www.instagram.com/dr.prithwisingh/ Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/ Instagram: https://www.instagram.com/raginnivarma/ FyndLinkedIn: https://www.linkedin.com/company/fynd-shopsense/ Instagram: https://www.instagram.com/gofynd/