Why Indians Are Paying More Than Ever For a Good Night's Sleep | Fynd Out with Ragini

How do you turn something as boring as a mattress into a brand people actually love?In this episode of Fynd Out With Ragini, we sit down with Kabir, Founder & CEO of SleepyCat, to decode how he built a D2C mattress brand in India around something every single person needs but almost nobody thinks about: better sleep.From selling the first few mattresses on Amazon, begging customers for reviews, launching a 100-night trial, dealing with weird returns, and then taking SleepyCat offline with 50+ stores, this conversation breaks down the business of sleep in India.Kabir also shares why mattress buying in India is still confusing, why most Indians keep mattresses for 18–20 years, how SleepyCat simplified the category, why offline retail matters for touch-and-feel products, and what it takes to build brand love for a product hidden under your bedsheet.If you are interested in D2C brands, ecommerce, mattress brands in India, Amazon selling, offline retail, omnichannel retail, store economics, consumer behaviour or the future of sleep products, this episode is for you.Don’t forget to like, comment and subscribe to Fynd Out With Ragini for more operator-first conversations on retail, ecommerce, D2C brands and commerce intelligence in India. Time Stamps:(00:00) In This Episode (01:38) Why SleepyCat Started (02:42) First 100 Customers (03:23) Selling on Amazon (04:31) Keyword Wars (07:28) Mattress Buying Confusion (08:48) India’s Hot Sleep Problem (11:36) Mattress-in-a-Box (13:01) 100-Night Trial (16:55) Weirdest Return Story (18:15) D2C Pricing (20:42) Mattress Lifespan (22:20) Why SleepyCat? (24:06) Diwali Offers (24:41) Going Offline (25:47) Winning Gen Z (27:47) Starting Over Today (29:12) Why Price Wars Fail (30:40) Reinventing Mattress Retail (33:13) D2C vs Marketplace vs Offline (34:23) Quick Commerce for Mattresses (35:14) Customer Ethics (37:14) Referrals, CAC and Ads (37:43) Offline Retail Shocks (40:26) Store Economics (44:56) AI at SleepyCat (47:55) Rapid Fire with Kabir (50:32) Why Invest in SleepyCatCatch the entire series on our YouTube channel — new episodes every Thursday._____________Links:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/Spotify: https://linktw.in/tDCoyfApple Podcast: https://linktw.in/eYxOOdSleepyCatWebsite: https://sleepycat.in/Instagram: https://www.instagram.com/sleepycat.in/LinkedIn: https://www.linkedin.com/company/sleepycat/KabirLinkedIn: https://www.linkedin.com/in/kabir-siddiq-949512141/ Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/Instagram: https://www.instagram.com/raginnivarma/FyndLinkedIn: https://www.linkedin.com/company/fynd-shopsense/Instagram: https://www.instagram.com/gofynd/