How Much Protein Should You Eat Per Day

About this episode

Before you trust a protein bar again, watch this conversation.In this episode of Fynd Out With Ragini, we sit down with Gayatri Chona, Founder of Phab, to decode the uncomfortable truth about India’s protein obsession and why high protein does not always mean healthy.From protein bars, protein shakes, no added sugar claims, dates, nuts, total sugar, calories, macros and back-label reading to whey protein prices, quick commerce, offline retail, R&D, product recalls and repeat customers, this conversation is a deep dive into what it really takes to build a macro-led nutrition brand in India.Key insights include why protein has gone from a deficient nutrient to a marketing gimmick, how to understand the calorie cost of protein, why consumers should look at total sugar and not just added sugar, how Phab built its own R&D process, why repeatability matters more than marketing, and how quick commerce is changing the protein snack category.Whether you are building a D2C food brand in India, buying protein bars, looking for high protein snacks, trying to understand healthy snacks, reading food labels, comparing protein shakes, or decoding how India’s quick commerce and FMCG market is changing, this episode is essential commerce intelligence.Don’t forget to like, comment and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, food, consumer brands and consumer intelligence in India. Time Stamps:(00:00) In This Video (01:16) Gayatri Introduction (01:50) Why Phab Was Launched (03:34) How to Read the Label Correctly (07:09) Brands Tricking Customers (07:48) Are Dates Healthy? (10:23) Social Media Protein Trend (11:40) Building a Health Brand as a Nutritionist (15:06) Starting Huber & Holly as Partners (17:09) Mental Health and Food (17:43) Mental Health and Losing Weight (19:43) Competing with Celebrity Brands (21:26) Handling Customer Criticism (21:59) Why Choose Phab (22:27) Protein Is for Everyone (23:09) Yogurt vs Protein Bar (23:50) Building a ₹100 Crore Company (24:07) Competing with India’s Largest Milk Producer (26:08) Impact of Whey Price Rise (26:46) First Product and R&D Labs (28:34) Online vs Offline (30:47) Quick Commerce in India (34:06) Why Invest in Phab (35:20) Investor Fund Allocation (37:28) Product vs Positioning (38:42) Dealing with Negative Reviews (39:11) Bhel Protein Bars (40:42) Launching Chips (41:45) Rapid Fire with Gayatri (44:32) Advice to Women FoundersCatch the entire series on our YouTube channel – new episodes every Thursday!_____________Links:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/ Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd PhabWebsite: https://www.getphab.com/ LinkedIn: https://www.linkedin.com/company/getphab/ Instagram: https://www.instagram.com/getphab/ Gayatri ChonaLinkedIn: https://www.linkedin.com/in/gayatrichona/ Instagram: https://www.instagram.com/gayatrichona/ Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/ Instagram: https://www.instagram.com/raginnivarma/ FyndLinkedIn: https://www.linkedin.com/company/fynd-shopsense/ Instagram: https://www.instagram.com/gofynd/