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HomeNo One's Reading This
No One's Reading This

No One's Reading This

Active· last episode 28 days ago
Listen on Apple Podcasts
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~34 min episodes

About No One's Reading This

No One's Reading This is an INMA podcast, hosted by Kerstin Hasse, as part of the Young Audiences Initiative, supported by the Knight Foundation. Kerstin talks to media leaders, creators, and voices from outside the legacy news bubble about the one question everyone's trying to figure out: how do you actually reach younger and new audiences? Video strategies, podcast monetization, the creator economy, new revenue models — real conversations with people who are doing the work, and yes, sometimes a playbook or two. https://www.inma.org/

Language
English
Type
podcast

Episodes(8)

  1. 1

    How to Stop Optimising for the Wrong Thing: Dmitry Shishkin on User Needs, Creators, and the AI Era

    2 Aug40m
  2. 2

    How News Creators Outperformed Legacy Brands: Nic Newman on What the DNR 2026 Actually Means

    2 Aug34m
  3. 3

    How Boston Globe's B-Side Made Its Journalist the Product

    2 Aug37m
  4. 4

    How the Washington Post's TikTok Guy Built a Loyal Audience – And Then Left With It

    2 Aug44m
  5. 5

    Die Zeit vs. Spot On: What Happens When Legacy and Next Gen Compare Notes

    2 Aug30m
  6. 6

    How Podme Is Winning Over Young Audiences With Paid Audio

    2 Aug34m
  7. 7

    Der Spiegel's Crossmedia Bet: What Happens When Digital Finally Sits at the Table

    2 Aug27m
  8. 8

    How The Economist Cracked Vertical Video — From TikTok Launch to Subscriber Strategy

    2 Aug28m

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Discover your next favourite podcast. Search 40,000+ shows, take the quiz, or browse by category.

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