Why Nobody Leaves Their Forever Game | Anthony Westerfield Kondeati

Anthony Westerfield Kondeati is a brand strategist and gaming marketing leader focused on how ideas shape player behaviour. He is Vice President of Gaming Strategy at mindGAME Data, where he leads marketing strategy services built around mindSHARE, the company's share-of-attention metric connecting attention to sales, player numbers, and campaign outcomes. mindGAME's data can predict player behaviour roughly fifteen weeks in advance, and Anthony turns those predictions into strategies that change outcomes. He also writes Share of Mind, a weekly Substack on mindGAME data.Across his career, Anthony has worked with some of the biggest names in games and entertainment, including EA, Activision, Blizzard, Xbox Game Pass, Epic Games, 2K, Riot, CD Projekt Red, Square Enix, Larian, and Wizards of the Coast, most recently as Senior Brand Strategist at EA and Strategy Director at 72andSunny on Call of Duty, Diablo, World of Warcraft, and Overwatch. With a background spanning brand strategy, behavioural science, creative planning, and audience research, he brings a rare mix of lifelong player instinct and strategic rigor to helping studios, publishers, and brands understand what players care about and how to move them.https://www.linkedin.com/in/anthonykondeati/https://substack.com/@awkondeatihttps://akondeati.com/