Nine stories. One pattern. Every institution described itself one way in public and something else in the filing. Publicis was named PepsiCo's lead global media partner with no competitive pitch — a…
Ten items. One shape. Two of the largest consumer settlements in American history closed with nobody admitting anything, a measurement currency is changing its own math five days before football, and…
Six stories. One story. An institution tells you it's not doing the thing it's doing, and the paper trail says otherwise. S4 Capital is holding $7 million in escrow over a dispute it created after the…
Nielsen acquired DoubleVerify for $2.15 billion, which means the company that measures the ads now owns the company that verifies them, and both major verification firms are now controlled by entities…
Five stories. One story. A media company figured out how to charge a CPM for the moment you get up to pee — WBD says pause ads are "creating new ad space where none existed," which is the most honest…
Arthur Sadoun must be wondering if anyone plans to put up a fight. Publicis posted another monster quarter, raised guidance again, and dropped the number that should keep every other holding company…
AI has quietly become the general contractor of the entire ad business, whether the industry signed off on the renovation or not. TIME migrated its entire CMS because AI refused to eat two decades of…
Fourth of July week and the advertising industry is wrapping itself in the flag while consumers quietly admit they trust payrolls more than patriotism. Ford wins because it builds something tangible.…
Something strange happens every June. America's adtech, media, agency, martech and measurement industries abandon their offices, migrate to the French Riviera, and spend a week insisting the future of…
The machines are taking over the buying, the selling, the troubleshooting, and apparently deciding when you're hungry. WPP arrived ahead of Cannes with a prototype standard for how AI buyer agents…
