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Podcast Episode

Scalp is the New Money, Hunni!

DIRTY HAIR··2 August 2026·25 min

About this episode

Scalp is the New Money, HunniWhere we'll uncover why everyone's suddenly obsessed with what's under the hair. From rituals and results to marketing and mindset shifts, we dig into the new goldmine sitting at the root, literally, of the beauty industry. GuestsNicole Cichocki, Founder of @truth_beauty_and_goodnessGarrett Markenson @garrettmarkenson Founder of @gmreverieLori Huitron @lorihuitron_scalpe_educator Founder of @huihuiessentialsSponsor@freeyourhairbrush Founded by @roxiejanehuntFREE YOUR HAIR Brush is a small, independent, woman-run business created by hairstylistRoxie Jane Hunt.Designed behind the chair, FYH Brush is a vegan mixed-bristle brush with long bristles thatactually reach the scalp, set in a beautiful beechwood handle engraved with hand-drawn art.It’s more than a brush—it’s a daily ritual for scalp health, circulation, and pleasure.And yes—brushing your hair helps it grow.When the scalp is stimulated regularly, circulation improves, shedding decreases, and hairgrows stronger and faster.Roxie Jane created this brush for hairstylists and their clients. Teaching clients to brushproperly transforms their relationship with their hair while supporting scalp health and growthbetween appointments.For hairstylists, FYH Brush is also a powerful sales tool. Through the FYH affiliate program,you can share the brush directly with your clients and earn 20% commission on everysale—no inventory required.If you’re a hairstylist who cares about scalp health and wants to offer clients a tool that actuallysupports their hair growth, sign up for the FREE YOUR HAIR affiliate program today at freeyourhairbrush.comExperience it for yourself with 25% off your first brush using code BRUSHLOVE25.FREE YOUR HAIR Brush — made by a hairstylist, for hairstylists. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy