The BroxtenDigital Show - Episode 23: Michael Kraft

Connect with me on LinkedIn: https://www.linkedin.com/in/broxten-davis Follow the show on Instagram: https://www.instagram.com/thebroxtendigitalshow Michael Kraft is the VP of Business Development & Strategy at MVP Collaborative, and he brings 30+ years across some of the biggest names in Detroit advertising: Campbell-Ewald, Chrysler brand work, research at General Motors, and now experiential marketing at one of the top agencies in Detroit. This episode is packed with actionable advice for students and young professionals trying to get into advertising and marketing. We get into the marketing jobs nobody tells you exist, why relationships beat cold outreach every single time, how he wins new business on day one, and the simple career move that costs nothing: show up and do not sit in the back. If you're early in your career and want to understand how this industry actually works, this conversation is packed with real experience. Michael is one of the best and brightest in the game, and this episode is all about turning industry icons like him into your peers. CHAPTERS 0:00 Intro 2:33 The marketing jobs college never shows you 4:19 His first job out of college (account planning on Chrysler) 9:00 What experiential marketing actually is 12:34 How he wins new business: relationships over cold outreach 28:03 Bringing ideas to the table early in your career 38:18 Where AI is taking advertising 46:59 Rapid-fire value (and the best pizza in Detroit) 54:22 Show up: do not sit in the back 61:12 How to connect with Michael Connect with Michael Kraft: https://www.linkedin.com/in/mkraftdet/ Subscribe to get more actionable advice from the best in advertising & marketing! #DigitalMarketingPodcast #AdvertisingPodcast #YoungProfessionals #MarketingPodcast