A Media VP On How To Get Into The Advertising Industry

How to get into the advertising industry, from a media VP who taught 8,000 students which ones make it: resume, informational meetings, certs.Julie Beaty sold media for 26 years at Leo Burnett, BET, Viacom, Oxygen, Xandr and iHeartMedia, walked away from a VP title, and has since taught somewhere north of 8,000 advertising students at Michigan State. She was also my professor. Most guests can tell you the one story of how they broke in. Julie has watched thousands of people try it from the front of the room, so she can describe the pattern instead.That is what makes this the most tactical episode I have made. She walks through how to get a human being to actually look at your resume, the exact way to ask for an informational meeting so nobody can tell you they are not hiring, what she calls the student superpower and the point at which it expires, how to use AI on your resume without lying, and the thing an EVP at NBCU told her separated the people they hired from the people they did not.The other half is her own career, and it is not a straight line. She put in two and a half years at a job she hated. She taught a software class without ever opening the software. She moved to LA for a sales role having never worked in sales. Her whole thesis is that you say yes before you feel ready, and she has the receipts.FREE: The Student Superpower Playbook. Julie's four plays for getting hired before you are qualified, on one page.https://playbooks.broxtendigital.com/student-superpowerWatch next: Breaking Into Advertising: What A Chief Creative Officer Screens Forhttps://www.youtube.com/watch?v=SNNLgaNTxokConnect with Julie Beaty: https://www.linkedin.com/in/juliehaynesbeaty/Connect with me on LinkedIn: https://www.linkedin.com/in/broxten-davisFailed to mention: Follow the show on Instagram: https://www.instagram.com/thebroxtendigitalshowSubscribe to get more actionable advice from the best in advertising & marketing.#AdvertisingIndustry