From Laid Off to 50K LinkedIn Followers in 2 Years

Nicole Ramirez spent 15 years in journalism and marketing, including a stint as director of marketing for Forbes, before a layoff in July 2024 sent her back to LinkedIn to job hunt. Instead, she built a following from 2,000 to 50,000 in two years and turned it into a full-time business helping women in corporate, out of corporate, or just starting to build an online brand to show up and get noticed. Nicole shares the framework she uses with clients (educate, entertain, inspire), why she thinks about content as a strategy instead of just something to push out, how she coaches people through comments before a post goes live, and what she actually tracks instead of obsessing over follower count. Jump into the conversation:(00:00) Meet Nicole Ramirez(01:29) The Google Doc post that went viral(06:44) Who she actually works with on LinkedIn(09:53) The journey from journalism to Forbes(13:15) How she grew to fifty thousand followers(15:40) How motherhood changed her content(16:49) The beach chicken post that went nationwide(24:26) Her childcare setup with her father-in-law(34:53) Coaching clients through personal brand crises(38:52) The post that hit five million impressions(39:38) What to track instead of follower count(43:47) Save of the week  Connect with Mallory Lee: https://www.linkedin.com/in/mallorylee/ Connect with Shannon Curran: https://www.linkedin.com/in/shannon-sweeny-curran/ Connect with Nicole Ramirez: https://www.linkedin.com/in/nicoleramirez-personal-brand-expert/ Check out NR Digital Consulting: http://nrdigitalconsulting.com  Produced in partnership with Share Your Geniuswww.shareyourgenius.com