8. New Construction vs Resale Homes: What Buyers Need to Know with Emmy Sorrells & Taylor Pair

📺 Watch the Video on Spotify & YouTube“You do have to have a little bit of a special brain to sell new construction... the amount of brain space that it hooked up,” says Emmy Sorrels, veteran real estate agent with the home team at 360 Real Estate, who brings more than a decade of deep builder and buyer expertise to Start a Conversation. Emmy—joined by colleague Taylor Pair—dives into the “adventure” of new construction, revealing how every builder and client is different, why staging transforms the buying process, and how agent-builder partnerships turn empty land into coveted homes. From the savvy first-time buyer to the customization-obsessed client, Emmy’s perspective sheds light on the juggling, organization, and creativity it takes to thrive in the ever-changing world of new builds. If you want to know what really happens behind the scenes of those picture-perfect new homes, you’ll want to hear more from Emmy.5 Key TakeawaysStrong communication with builders is everything—build solid relationships and share your expertise to shape better homes and deals.Know your market and pricing—help builders back into land and development costs for real profit and quick sales.Treat staging as non-negotiable—stage homes to show buyers the possibilities and boost your chances of closing.Guide clients through every step—use technology, walk-throughs, and personalized touches to help buyers visualize and trust the process.Embrace adaptability—every builder and project is different; stay organized and flexible to deliver top-tier results every time. Memorable Quotes"I find that clients who are maybe at the lower end of the budget are sometimes even more picky than those who are building half-million up to million dollar plus houses, because those people are savvy but not quite as particular since they know their dollar is going to go a little bit further.""The selection process is always really fun too. I love to take it from beginning to end with a buyer client because they'll say, ‘I love the fireplace in this house, but I really love the tile in the bathroom in this other house,’ so it's kind of like mixing and matching Lego pieces to make their own unique home.""I think if builders are smart, they will stage a home because it really shows how you can use a space in so many different ways. Staging is very important, and that's true in resale as well; if you go in and your house is full of personal pictures, take them down."Connect with EmmyWebsite: https://concepttoclosing.com/agent/emmy-martin-sorrellsInstagram: https://www.instagram.com/emmysorrells/Connect with TaylorWebsite: https://concepttoclosing.com/agent/taylor-pairInstagram: https://www.instagram.com/taylorpair/Resources MentionedMatterport (Virtual Home Tours) - https://www.matterport.com/Nonet ReeseLinkedIn: https://www.linkedin.com/in/nonetparmerreese/Instagram: https://www.instagram.com/nonetparmerreeseYouTube: https://www.youtube.com/@threesixtyauburnThree Sixty Real EstateWebsite: https://concepttoclosing.com/Facebook: https://www.facebook.com/concepttoclosing/Instagram: https://www.instagram.com/threesixty.realestate.eal/LinkedIn: https://www.linkedin.com/company/three-sixty-development-sales-management/Zillow: https://www.zillow.com/profile/ThreeSixtyRealEstate🎙️🎙️🎙️Podcast Production & Marketing by FullCast: https://fullcast.coDiscover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/