Coca-Cola & The Olympics: The Longest Sponsorship Deal in History

Coca-Cola has sponsored the Olympics since 1928, the longest partnership in sports history. In this episode of Social Brody, we break down the strategy behind this iconic deal: why the Olympics are such a powerful sponsorship property, how Coca-Cola evolved from logo exposure to experiential marketing, and what the Paris 2024 sustainability controversy teaches us about brand credibility and reputational risk. More at davidbrodecky.com