Why the Best Benefits Education Happens in Person, with Jenae Hernandez and Christina Taylor

What does it take to get employees genuinely interested in a benefit they may not understand or even believe is real? At a crowded benefits fair, a flyer is rarely enough.Jenae Hernandez, Senior Client Executive at Lantern, and Christina Taylor, Client Success Manager at Lantern, share what they have learned from attending benefits fairs across the country. They discuss common employee questions, creative ways to increase engagement, and why real member stories build trust. In this episode, you'll learn:How face-to-face conversations can overcome employee skepticism and make unfamiliar healthcare benefits easier to understand and trustStrategies for using games, giveaways, and proactive outreach to turn a benefits fair booth into a meaningful employee interactionWhy tailoring the conversation to each employee’s health plan, personal needs, and stage of care can increase benefits awareness and utilizationHighlights: (00:00) Meet Jenae Hernandez and Christina Taylor(01:47) Why employees overlook benefits that sound too good(02:22) The member stories that instantly build trust(03:38) How direct conversations outperform repeated communications(04:48) Explaining how free surgery actually works(07:33) Why high-quality providers create long-term savings(07:53) Candy, games, and the secret to booth engagement(08:54) Why stepping out from behind the table matters(11:01) How proactive outreach reached one family in need(12:43) Making overlooked benefits feel relevant to employees(15:40) How employers gamify the benefits fair experience(21:29) Extending the benefits conversation beyond the booth Resources:Nancy Ryerson’s LinkedIn: https://www.linkedin.com/in/nancyryerson/Jenae Hernandez’s LinkedIn: https://www.linkedin.com/in/hernandez-relationshipmgmt/Christina Taylor’s LinkedIn: https://www.linkedin.com/in/taylor-christina/Lantern’s LinkedIn: https://www.linkedin.com/company/lantern-specialty-care/about/