How To Do B2B Video Right (According To Us)

B2B video isn't new anymore. The excuse of "we're just trying it" is gone.In this episode of Permission to Rant, we get opinionated about the state of B2B video — who's raising the bar, who's not, and five commandments every brand should tattoo on their content strategy. From Corporate Natalie to ClickUp's Hollywood actors to the brands still copy-pasting movie scenes and calling it creative — nothing is off limits. Cool list. Ick list. Five rules. No filter. If you've ever watched a B2B video and physically cringed, this one's for you.Come rant with us.Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems. Hosted by Penny and Nike from Contentoo.Subscribe for bi-weekly episodes.YouTube LinkedIn WebsitePenny Warnock Nike Pucci