Podcast Episode
How to Turn Your Practice Website Into a Patient Growth Engine
Dr. Baxmann‘s LeanOrthodontics® - Successful in practice management & orthodontics··17 October 2026·6 min

About this episode
Dental Practice Marketing: A Practical Blueprint for Growth
Most dental practice websites still function like digital business cards. This video shows how to turn your online presence into a practical, measurable system that answers patient questions, builds trust, and supports practice growth.
You’ll learn why effective dental practice marketing starts with understanding the patient journey—from information seeker to solution seeker to comparer—and why the final comparison stage can determine whether a potential patient chooses your practice or a competitor.
You’ll learn:
Why the traditional “online brochure” website model no longer works
How to create website content around patient problems and questions
How information seekers, solution seekers, and comparers behave differently
Why empathy, trust, practical information, and video influence patient decisions
Which three website actions you can measure to understand what’s working
Book your strategy call here and we will discuss how you can quickly and simply get more out of your practice.
You can find my books, courses, merchandise and laboratory shop here.
I look forward to your visit.
Also have a look at the website.
You can read the blog there as well, in case you still do not quite dare to join me in a course yet. I would really like to meet you.
I wish you an excellent day!
Dr. Dr. Martin Baxmann