Podcast Episode
Stop Guessing: How to Measure Your Orthodontic Marketing ROI
Dr. Baxmann‘s LeanOrthodontics® - Successful in practice management & orthodontics··4 October 2026·4 min

About this episode
Which Marketing Actually Brings You Patients?
Orthodontic marketing should be measurable. Learn how to connect marketing spend with new patients and treatment revenue so you can see which channels actually generate results for your practice.
You’ll learn how a lean orthodontic practice can move from vague marketing metrics to a connected patient acquisition system that tracks cost, new patients, and revenue.
You’ll learn:
How to track patients from Google Ads to treatment revenue
Why connecting marketing with practice management software such as Z1 or Ivoris matters
How Google Business Profile and patient reviews influence the patient journey
Why defining your ideal patient helps you target Google Ads more precisely
Which key metrics help you decide whether to continue or adjust a campaign
Book your strategy call here and we will discuss how you can quickly and simply get more out of your practice.
You can find my books, courses, merchandise and laboratory shop here.
I look forward to your visit.
Also have a look at the website.
You can read the blog there as well, in case you still do not quite dare to join me in a course yet. I would really like to meet you.
I wish you an excellent day!
Dr. Dr. Martin Baxmann