Here is a strange observation: in over 30 years of doing this work, nobody has ever sent me a video and said “you need to watch this. It will challenge how you think about your business.”Articles,…
History is rhyming, and the rhyme should concern us.This week’s Field Notes is more philosophical than usual. Dan walks through the structural parallel between the Industrial Revolution and the…
Print is back, and brands are starting to ask the right questions about how to step into it without getting burned.This week’s Field Notes covers three things every digital-first brand needs to know…
Buy low, sell high. The same logic that drives investing applies to brand building, and right now is a buy-low moment.This week’s Field Notes makes the case that mid-2026, with morale low and the…
Commencement season 2026 has a theme: crowds booing anyone who mentions AI on stage.It is a loud moment, and it is worth paying attention to, not because the outrage is right, but because of what it…
Your Why is not a philosophy exercise. It is not a whiteboard session. It is one sentence, and if your team can’t agree on it in ten minutes, that difficulty is already telling you something.This is…
Your logo is not your brand. It has to capture your brand’s vibe, but the brand itself is something larger than that.This is Part 2 of a three-part Field Notes series on the origins of Vibe, Tribe &…
This is the first of three episodes digging into the background of Vibe, Tribe & Why®, Brand Shepherd’s proprietary brand-building framework. Each part has a history. Each part continues to evolve.…
Building High-Performing Websites • Part 1Let’s get into the details on how high-performing websites are built, starting with some basics about Dark Mode, the Menu, and what we call Triangle Theory™.…
The Brand Marketing Mix We Use NowWe are first and foremost a branding agency; yet, brand marketing is an integral part of effective branding, making it an inevitable component of a smart strategy.In…
