How AI Is Disrupting 35 Years of Traditional Law | With Howard Ankin

Discover how the practice of law has transformed over the last 35 years. In this compelling conversation, we explore the major shifts in legal marketing, the impact of artificial intelligence on traditional billing models, and why building genuine, long-term relationships matters more than ever in the personal injury sector. Whether you are an aspiring attorney or simply curious about the business side of law, this episode offers a rare look inside a multi-generational firm.Timestamps01:11 – Meet Howard Ankin 01:49 – The Baseball Collection 03:05 – Managing a 90-Person Firm 04:57 – 35 Years of Industry Changes 13:21 – Empathy and Automation 18:19 – Traditional vs. Digital Marketing 22:16 – The 47 Touchpoints Rule 27:07 – Client Lifetime Value 35:38 – The Ethics of Referrals