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Podcast Episode

Kayfabe and Cardboard Episode 4: Are Celebrities Good For the WWE?

Kayfabe and Cardboard··2 August 2026·35 min

About this episode

The conversation delved into the impact of celebrity involvement in WWE, analyzing its effects on the WrestleMania card, feuds, business strategy, and the card market. There was speculation on future celebrity involvement, debate on short-term vs. long-term impact, and analysis of the long-term value of celebrity cards. The strategy of celebrity involvement, its frequency, and the possibility of a celebrity winning a championship were also discussed.TakeawaysCelebrity involvement in WWE can enhance the show by allowing them to showcase others in the mid card.The impact of celebrity involvement on the card market is significant, with potential for high-end cards to draw more high net worth collectors into WWE.Chapters00:00 The Impact of Celebrities on WWE06:34 Celebrity Involvement and Business Strategy12:21 Short-Term vs. Long-Term Impact18:18 Celebrity Cards and Long-Term Value25:29 Celebrity Involvement Strategy