Chris Graham - Lagers, Gear & the Future of Homebrewing

Chris Graham from Moore Beer shares insights from nearly three decades in the brewing industry, covering the evolution of homebrewing, industry trends, and the challenges of global manufacturing. Discover how Moore Beer transitioned from serving homebrewers to supporting professional breweries and the importance of community and quality in the industry. In this episode, Chris Graham from More Beer discusses the evolution of homebrewing, industry trends, and innovative brewing techniques, offering valuable insights for both beginners and seasoned brewers. @MoreBeer_  https://morebeer.com/-------------------------------------------Smoky Mountain Homebrew Links SUBSCRIBE: / @smokymountainhomebrewSign up: smokymountainhomebrew.beehiiv.comListen on Apple: https://podcasts.apple.com/us/podcast/jeremy-lincoln-show/id1853010507Listen on Spotify: https://open.spotify.com/show/3bLkPSvvBgIKYAOA3hlylAFollow on Instagram: https://www.instagram.com/smokymountainhomebrew/Follow on TikTok: https://www.tiktok.com/@smokeymountainbrewingFollow on Facebook: https://www.facebook.com/profile.php?id=61583833223126 Follow on X: https://x.com/smkmnthomebrewSupport the Show: Pateron: https://www.patreon.com/cw/smokymountainhomebrewBuy me a Coffee: https://buymeacoffee.com/jeremylincpMerch:https://smoky-mountain-homebrew-shop.fourthwall.com/Recipes from Homebrewershttps://drive.google.com/drive/folders/1b65jXOFevFO4JRUq0TyxU7gmFpTrXcvy?usp=sharingChapters00:00 Introduction to Chris Graham and Moore Beer01:10 The origins of Moore Beer and its growth02:18 Challenges with online advertising due to alcohol keywords03:14 Comparing past and present homebrew conferences04:42 Evolution of the homebrewing industry and community06:34 The hobbyist nature of homebrewing versus commercial brewing07:51 Chris Graham’s origin story and early influences11:54 Getting involved with Moore Beer after college16:14 Recognizing the potential of Moore Beer18:50 Transition from homebrew to supporting commercial breweries22:23 Global competition and Chinese manufacturing in brewing supplies33:16 Current state and future outlook of the brewing industry40:46 The importance of supporting local and community in brewing