The Fintech Marketing Lab

Active· last episode 27 days ago

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~43 min episodes

About The Fintech Marketing Lab

The Fintech Marketing Lab is a podcast where Araminta Robertson, Managing Director at Mint Studios, explores, experiments, and breaks down how fintech marketing actually works in practice.

Language: English
Type: podcast

Episodes(10)

1
How to Get Your CFO to Fund Brand Without Asking Them to “Just Trust Marketing” | Megan Bowen, CEO, Refine Labs
2 Aug43m
2
The T-Shaped Marketer: How to Know If Product Marketing Is Your Special Sauce | Bryan McCarty, Head of Product Marketing & Developer Experience, Lead
2 Aug42m
3
Public.com's Strategy For Moving Upmarket Without Losing Younger Investors | Zach Dioneda, VP Brand Marketing, Public.com
2 Aug43m
4
How to Design Fintech Conference Booths that Attract Buyers and Accelerate Deals | Rachel Verrill, Field Marketing Manager, Taktile
2 Aug44m
5
The Fintech Marketing Playbook for Complex Products, Long Sales Cycles, and Messy Attribution | Paul Staite & James Hayward, Primer
2 Aug48m
6
Dark AI, AEO, and Why Content’s Real Impact Is Harder to Measure | Tom Rudnai, Founder & CEO, Demand-Genius
2 Aug45m
7
What Sales Actually Wants From Marketing (A Fintech Salesperson's Perspective) | Cristina Ciaravalli, Founder & CEO, Valli Ventures
2 Aug45m
8
How to Turn Events Into a Revenue Engine (Not Just Leads) | Kate Young, Sr Event Marketing Manager, Middesk
2 Aug41m

+2 more — listen on the platforms above

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Episodes(10)

How to Get Your CFO to Fund Brand Without Asking Them to “Just Trust Marketing” | Megan Bowen, CEO, Refine Labs

2 Aug43m

The T-Shaped Marketer: How to Know If Product Marketing Is Your Special Sauce | Bryan McCarty, Head of Product Marketing & Developer Experience, Lead

2 Aug42m

Public.com's Strategy For Moving Upmarket Without Losing Younger Investors | Zach Dioneda, VP Brand Marketing, Public.com

2 Aug43m

How to Design Fintech Conference Booths that Attract Buyers and Accelerate Deals | Rachel Verrill, Field Marketing Manager, Taktile

2 Aug44m

The Fintech Marketing Playbook for Complex Products, Long Sales Cycles, and Messy Attribution | Paul Staite & James Hayward, Primer

2 Aug48m

Dark AI, AEO, and Why Content’s Real Impact Is Harder to Measure | Tom Rudnai, Founder & CEO, Demand-Genius

2 Aug45m

What Sales Actually Wants From Marketing (A Fintech Salesperson's Perspective) | Cristina Ciaravalli, Founder & CEO, Valli Ventures

2 Aug45m

How to Turn Events Into a Revenue Engine (Not Just Leads) | Kate Young, Sr Event Marketing Manager, Middesk

2 Aug41m

+2 more — listen on the platforms above