Cookie Cutter Can Kick Rocks (S3E10)

YOU do not have to follow the same business playbook as everyone else.You are allowed to be different. You are allowed to build your business in a way that actually fits you. And you definitely do not have to do something just because everyone in your industry says you should.We get into the pressure business owners, speakers, and professionals feel to follow the “right” path, whether that means writing a book, offering the same services as competitors, marketing the same way, or checking off a list of things that may not even match their goals.This episode is about giving yourself permission to opt out of the cookie-cutter version of success, create your own path, and stop forcing yourself into strategies that do not feel natural or make sense for your business.Be different. Be a nerd. Wear the helmet.