This Book Starts at the End (S3E14)

Why do we keep doing things the same way just because that’s how they’ve always been done? Let’s start with a book that literally runs backwards — highest page number to lowest — and somehow turn that into a much bigger conversation about doing things differently on purpose. We also get into the Dungeon Crawler Carl book series, unconventional design choices, fandom, branding, marketing, events, speaking, podcasting, and all the weird little ways people can make something more memorable simply by refusing to follow the expected formula. Everyone says to “think outside the box.” But what if the better question is: who decided there had to be a box in the first place? We talk about why speakers don’t have to write books, why podcasts don’t have to follow the same interview format, why businesses don’t have to copy their competitors, and why sometimes the thing that makes people remember you is the part that feels a little strange, unexpected, or completely different. Because different gets noticed. Listen or watch now:🎧 Spotify: https://open.spotify.com/show/6oFcqQdcAjmvVazynOpeMD🍏 Apple: https://podcasts.apple.com/us/podcast/royally-unhinged-the-podcast/id1796596698📺 YouTube: https://www.youtube.com/channel/UC57zPgo9waf-wKY1Ax-jmow?sub_confirmation=1Amazon Music: https://music.amazon.com/podcasts/0d70c39f-4fa7-4e6f-a498-e1bba74363c5/royally-unhinged-the-podcastiHeart: https://www.iheart.com/podcast/269-royally-unhinged-the-podca-278210632